The kitchen table

Yonder started at our kitchen table. My son Jack was falling behind in reading, and the flash cards we bought were boring and generic. So we made our own: PowerPoint slides where every word came with a little adventure.

It worked because it started with what he already loved: pirates and treasure, knights and dinosaurs, rockets and faraway places. Kids crave adventure and discovery, so we used that to meet him where he was.

That’s the whole idea. A child sees a word, then the world behind it.

Yonder keeps that energy going and carries it into other subjects. We use adventure, discovery, imagination, and humor. Sometimes that means being silly or a little irreverent (wait until you see the videos). Kids remember what makes them laugh, and the lessons underneath are real.

We’re just getting started. Yonder is a father-and-son project for kids who’d rather be somewhere else, and for the parents trying to meet them there.